Thanks for getting here!
I am Adriana Vacanti, a brand strategist for small businesses.
I live in Toronto, Canada.
Let me share with you a little bit about myself.
In 1996, I was already a graphic designer who was passionate about brands when I first encountered the Internet. Back then, my nerdy dad got an invitation to be a beta tester for a major telecommunication company that was about to deploy their Internet backbone in my country, Brazil.
Right after, I began developing websites. Do you remember how a website looked in the 90s?
In 2003, I founded VEXXO, which offers a wide variety of services for brands, from basics to strategic ones. That allowed me to meet great entrepreneurs and learn about their stories of bravery, resilience, and courage.
Throughout the years, I have had the opportunity to work with companies of all sizes – from small businesses to corporate giants – that were facing many challenges. Through this professional journey, I realized that most small entrepreneurs struggled to present efficient communication about their brand’s soul, so I started to focus on helping people who run them – people like you!
Your business is unique. It has its own heart, its personal story, and it’s my job to show it to the world. Your small business needs positioning in a crowded market, just like the big ones. We all want passionate customers, so forget about your 2010 website and that logo created in PowerPoint, and let’s make your brand touch hearts!
Reach me at:
I am digital. I work worldwide. 😎